Secure your company's visibility in AI answers (GEO)
Search is undergoing a disruption, and over half of all searches are now zero-click searches. With AI Optimization (GEO), you ensure that AI models (like ChatGPT, Gemini, and Perplexity) find your website, understand your offering, and use your expertise as a source for their generated answers. Hion offers AI optimization where we turn our findings directly into ready-made technical and content solutions, allowing you to focus on what matters most.
The disruption of search is here
You have likely noticed a change: you are doing everything by the book in traditional search engine optimization, but your traffic is behaving strangely. The reason is clear: a new reality has emerged alongside traditional Googling.
People are asking AI directly for recommendations, comparisons, and straight answers. According to SparkToro (2025) data, over half of all searches are already zero-click searches. Users get the information they want right from the search results page or the AI interface, often skipping a visit to your website altogether.
The critical question is: When your potential customer asks AI for a solution to their problem, does the AI recommend your company or organization?
What is AI optimization (GEO) in practice?
Generative Engine Optimization (GEO) means adapting your content and technical platform to match the logic of language models. In traditional SEO, you compete for rankings. In GEO, the goal is to become part of the answer itself.
The goal of AI optimization is to ensure that AI models:
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Find your website effortlessly from a technical standpoint.
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Understand unambiguously who you are and what you offer.
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Trust your expertise and content.
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Use your content as the source for their answers and mention you by name.
| Feature | Traditional SEO | AI Optimization (GEO / AEO) |
| Main goal | Clicks and traffic to the website. | Brand mention in the AI answer. |
| Content format | Keyword-optimized long-form articles. | Direct answers and structured facts. |
| Technical focus | Load speed and heading hierarchy. | llms.txt, flawless structured data, and APIs. |
Our service packages for building AI visibility
Below you can see what AI optimization means in practice with us. If any of the packages catch your interest or you just want to hear more about the topic, feel free to contact us – we'll review your situation together.
1. Basic: The foundation of AI visibility
This package is the prerequisite for future visibility. We ensure that your website speaks the language AI understands.
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Implementation of an AI discoverability tracking tool.
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Creation and publishing of an llms.txt file to guide language models.
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Implementation of an FAQ accordion block and the required schema markups.
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Review and correction of existing structured data.
2. Premium: Content that AI uses in its answers
When you want AI to not only find you technically but actively highlight you as an expert.
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All features of the Basic package.
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Copywriting FAQ block content to be optimal for AI use.
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Updating technical metadata for expert content (author and date information) to maximize trustworthiness.
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Minor content modifications implemented directly on the site.
Custom packages to support accurate situational awareness and continuous growth
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Technical SEO/GEO Analysis: An in-depth audit that parses indexability, URL logic, speed, and the technical readability of your content for AI.
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Continuous SEO/GEO Partnership: Monthly visibility tracking, proactive suggestions, and regular technical improvements to maintain your competitive edge.
Read our comprehensive guide to AI optimization
Traditional SEO still lays the foundation, but how do you ensure that ChatGPT and Google AI Overview, for example, pick your specific company for their answers? We put together a guide that will help you learn how to format your content to be AI-friendly and measure success with new metrics. The guide is in Finnish.
Let's discuss your website's AI optimization
If you are wondering where to start with GEO in your case, book a meeting with our expert. The discussion is free of charge, and you are guaranteed to get new ideas to support your efforts.
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Frequently asked questions about AI optimization
How do AI bots read websites?
AI models look for clear, direct answers on websites and utilize structured data (e.g., Schema.org markup) to understand the context of the content. They prefer clean HTML code and machine-readable instructions like the llms.txt file.
Can website visibility in AI be measured?
Yes, it can. Success in AI searches is measured with new KPIs, such as the number of brand mentions in AI answers (Attribution rate) and the extent of AI citations, even if traffic does not transfer directly to the website.